BOPA World Cancer Day Twitter Campagin
On World Cancer day BOPA and BOPA Committee members showed unity and shared what this day means for an oncology pharmacist, which prompted people to think and reflect. This was a new inititaive for us a co-ordinated Twitter campagin, previously BOPA committee members tweet on ah-hoc basis.
The top tweet on World cancer Day was shared by Netty:
We’re really pleased with the day and the feedback we have received, but what about the metrics that measure success for BOPA? The efforts of the BOPA Committee were retweeted 566 times, liked 167 times and the potential impressions (views by twitter followers) were 767,244. 767,244 is a good reach and will have inevitably helped to strengthen the reputation of BOPA as an oncology charity.