A Fresh Look for BOPA: Introducing Our New Logo and Website Redesign Work
We’re excited to share some news about BOPA’s visual identity and digital home — two projects that reflect our commitment to keeping the association relevant, modern, and genuinely useful for our members.
A New Logo
You may have already noticed our updated logo on some posts. Rather than a wholesale reinvention, this is a thoughtful modernisation — retaining the character and recognition of the original while giving BOPA a cleaner, sharper look that works across digital platforms and print materials alike. We hope you’ll agree it feels fresh whilst still feeling distinctly BOPA. While it isn’t featured on the website yet, it will do as part of the redesign that we discuss below.
A New Website Is on Its Way
Alongside the new logo, we’re also in the process of redesigning the BOPA website — and we’re genuinely excited about what’s coming.
The current site has served us well, but as the association has grown and evolved, so too have the needs of our members. The redesigned site has been developed with two goals at its heart: making it significantly easier to navigate and use day-to-day, and doing a much better job of showcasing what BOPA membership actually offers. Whether you’re a long-standing member or someone considering joining for the first time, we want the website to make the value of membership immediately clear.
Both the logo and website redesign have been produced in partnership with Rouge Media, and we’re delighted with the results so far. We’re aiming for the new site to go live within the next few months, and we’ll keep you updated as we get closer to launch.
A Sneak Preview at Conference
If you’re joining us at the BOPA Annual Conference in October, we hope you’ll have the chance to get an early look at some of the changes before the full launch. We’re looking forward to sharing our progress with you in person and hearing your thoughts.
As always, the association exists to serve its members — so if you have feedback, questions, or ideas as this work progresses, we’d love to hear from you.
